Marketing Strategy / Go-To-Market Plan

Build a 90-day GTM plan for {{PRODUCT}} (stage: pre-launch/launched, price, sales model PLG/sales-led, team resources). 1) MARKET: ICP with firmographics/psychographics and JTBD; top 3 segments ranked by pain×frequency×budget×reachability; who we explicitly exclude. 2) POSITIONING: competitive set table, our unique wedge (must be a real difference), positioning statement, messaging hierarchy (brand promise → pillar messages → proof points → objection responses), brand voice rules with do/don't examples. 3) CHANNELS: pick 2 primary + 1 experimental with rationale (CAC expectation, learning curve, asset needs); organic + paid split; partnership ideas. 4) FUNNEL: stages, conversion-rate assumptions [VERIFY], asset list per stage, lead scoring/routing, onboarding activation definition. 5) PLAN: weekly sprint for 12 weeks (hypotheses, experiments, owners, spend), metrics tree (North Star → leading indicators), budget table, and kill/scale criteria. Assumptions must be labeled; challenge our plan where it's weak. ================================================================================