Copywriting AIDA/PAS Framework Executor
Classic direct-response structure for any sales asset; choose AIDA or PAS based on awareness level.
Write sales copy for {{ASSET: sales page/email/ad/VSL script}} selling {{OFFER}} to {{PERSONA}}. Use {{AIDA if problem-aware; PAS (Problem-Agitate-Solution) if unaware}}. 1) Attention: lead with the specific outcome or the painful moment (concrete scene, not rhetoric). 2) Interest/Problem: dramatize the cost of the status quo with specifics (money/time/feel), prove you understand with insider detail. 3) Desire/Agitate→Solution: paint the after-state, show the mechanism (why it works), deliver proof stack (case study, data, demonstration, guarantee), and anchor value before price. 4) Action: single next step with urgency that is real (capacity/deadline), risk reversal, FAQ for objections, and PS that restates offer + proof. Keep claims true: mark [PROOF] where evidence must be inserted. Write 3 different openings (emotional, factual, story) I can A/B test. ================================================================================
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