Content Marketing Editorial Calendar (90 Days)

Build a 90-day editorial calendar for {{BRAND}} (blog + LinkedIn + newsletter + YouTube shorts), audience {{...}}, product {{...}}. 1) Start from 3 topic clusters; assign each piece a funnel stage and target keyword/question. 2) Produce the calendar table: week | asset (2 blog posts/ month + 1 deep pillar/quarter) | keyword | intent | repurposing outputs (carousel, 3 shorts, newsletter section, 5 social posts) | owner | CTA mapped to funnel. 3) Interlinking map and content-refresh list. 4) Production SOP (brief → draft → SME review → publish → distribution day-0/7/30) with roles. 5) Ideation sources list (PAA, communities, sales calls, support tickets) and a scoring formula (demand × differentiation × conversion relevance). ================================================================================