SWOT / Competitor Battlecard (Sales Enablement)

Build sales enablement battlecards for us vs {{COMPETITOR A, B, DO-IT- YOURSELF}}. For each: 1) quick facts (pricing, typical buyer, strengths they claim honestly); 2) where we win / where they win (honest — reps lose trust denying weaknesses); 3) landmines: questions that expose their weak points naturally; 4) trap questions competitors ask about us and our answers; 5) displacement talk-tracks for switching costs (migration, risk, timeline); 6) proof points per claim [PROOF]; 7) 30-second elevator contrast; 8) pricing defense. Also: discovery questions that discover the competitor already in play, and disqualification guidance. Format as scannable cards reps read in 60 seconds. ================================================================================