Customer Retention / Win-Back Lifecycle

Design retention + win-back lifecycle for {{PRODUCT}} (subscription model). 1) Activation: define aha moment and map onboarding emails + in-product nudges (day 0 welcome, day 1 quick-win, day 3 key feature, day 6 tip) with triggers based on actual usage events, not just calendar. 2) Habit: usage summaries, milestone rewards, personalization tokens, relevant digest cadence; quiet rules to avoid notification fatigue. 3) At-risk: define behavioral churn signals (login drop, feature non-adoption), trigger save-flow: value reminder → barrier survey → help offer (human for high-tier) → incentive only as last resort and once. 4) Cancellation: reason survey drives branching salvage (pause plan, switch tier, fix issue), then post-cancel respect period. 5) Win-back (30/60/90 days): "here's what changed", social proof, one strong offer with deadline; final goodbye with reactivation link. Provide all email/notification copy (concise), audience logic, frequency caps, and metrics (activation rate, churn by cohort, win-back CAC-free LTV). ================================================================================