“EN-01-Game-Design-Production”

Script: key NPC dialogue in voice (10-20 lines), including a lie/misdirection

Rewards: exp/items mapped to expected level, world-state change (visible

Data: quest ID, prerequisite flags, fail/recovery states, edge cases (NPC

Capacity reality: account for {{holidays/sick/context-switch/support}}, leave

Risks register (probability × impact, owner, mitigation), playtest schedule

Recruitment: target players vs convenience testers, sample size per round

Observation: timing targets (time-to-first-verb, deaths per room, checkpoints

Analysis: affinity-map observations into issues with severity/frequency

Cadence: rolling weekly tests, hypothesis per change, and how to avoid

KPIs that drive decisions: D1/D7/D30 retention, session length/frequency,

Event schema: event name convention (noun_verb_past), required common fields

Funnel/heatmap tables: per-level (enters/retries/death-cause/loot/clear times),

Dashboards/alarms: live health dashboard, version-compare after patches,

Privacy/process: data retention, opt-out/child accounts, platform policy

Positioning: target player statement ("for players who love X but want Y"),

Screenshot plan (7): order = fantasy hook, unique mechanic, wow moment,

Trailer brief (60-90s): beat sheet with seconds (cold-open hook in 0-5s,

Deck outline for publisher/platform: slide list with the data each needs

Launch readiness checklist of assets with owners/deadlines and platform

SFX List & Foley Design Doc

Complete sound list with triggers, priority, and guidance for asset sessions/ synth design.