Customer Interview / Jobs-To-Be-Done Script

Write a customer research interview guide (45 min) to learn why people {{bought/use}} our {{CATEGORY}}. JTBD principles: no feature hypotheticals ("would you..."), no leading questions, mine the actual decision story. Sections: 1) warm-up/context (current setup); 2) timeline reconstruction: life before, first thought of change, events building pressure, the "struggling moment", options considered in order, anxieties at decision, purchase/switch trigger, first-use experience; 3) forces: push (why leave old), pull (why us), anxiety (fears), habit/inertia; 4) value language: exact words customers use (for copy); 5) trade-off questions. Include probing follow-ups ("tell me about the last time..."), note-taking tags, 5 recruits screener questions, and synthesis instructions to derive JTBD statements and messaging. ================================================================================