Instagram / 小红书 Style Content Planner

Plan a visual-platform content strategy for {{BRAND/creator}} on {{Instagram/Xiaohongshu}}. 1) Pillars (4) with ratios; content that saves vs comments vs shares. 2) Post templates: carousel cover-text formulas (5), 7-slide carousel skeleton (hook → problem → insight → steps 3 slides → result → CTA/save prompt), photo-post caption structure (hook line, value, personal detail, CTA, tags), Reels cover rules. 3) 20 post ideas with cover copy written out. 4) Aesthetic system: grid palette, typography for covers, photo treatment preset, consistency rules. 5) Xiaohongshu-native notes: authentic "real experience" framing, title formulas that search well, emoji density, keyword placement without stuffing, photo-journal style image sets (6-9 images), soft CTA norms, and banned-words list for the platform. 6) 4-week calendar + engagement routine. ================================================================================