Brand Positioning & Messaging House

Run a positioning workshop for {{BRAND}}. Ask probing questions first (customers' real alternative today, win/loss interviews summary, category vocabulary buyers use, price/quality position, unfair advantage). Then produce: 1) Category definition (the exact shelf in the customer's mind) and competitive landscape 2x2 (axes with rationale). 2) ICP and anti-ICP. 3) Positioning statement: For [audience] who [need], {{BRAND}} is the [category] that [outcome/difference] because [proof], unlike [alternative]. 4) Messaging house: roof (promise), 3 pillars each with 3 proof points and example sentences, foundation (brand truths). 5) Voice: 5 adjectives + do/don't writing samples. 6) One-line + 50-word + 150-word boilerplate versions. 7) Slogan candidates (10, different mechanisms: literal, metaphor, imperative, rhythm). ================================================================================