管理商业战略

---
name: manage-business-strategy
description: Business management frameworks for strategic analysis, decision making, goal setting, growth strategy, and organizational change. Use when analyzing business situations or making strategic decisions.
---

# Business Management Frameworks

Strategic toolkit for business analysis, planning, and execution.

## Quick Start

1. **Identify need** → What problem are you solving?
2. **Select category** → Use decision tree below
3. **Apply framework** → Follow step-by-step instructions
4. **Document output** → Structured insights

## Framework Selection (Decision Tree)

```
What do you need?
│
├─ Analyze situation
│  ├─ Internal factors → SWOT (strengths/weaknesses)
│  ├─ External macro → PESTEL
│  ├─ Industry competition → Porter's 5 Forces
│  └─ Comprehensive → SWOT + PESTEL + Porter's
│
├─ Make a decision
│  ├─ Compare 2-5 options → Decision Matrix
│  ├─ Multiple weighted criteria → Weighted Scoring
│  └─ vs baseline/current → Pugh Matrix
│
├─ Set goals
│  ├─ Team/Company level → OKR
│  ├─ Individual/Project → SMART Goals
│  └─ Multi-perspective → Balanced Scorecard
│
├─ Plan growth
│  ├─ Market/Product expansion → Ansoff Matrix
│  ├─ Portfolio prioritization → BCG Matrix
│  ├─ Create new market → Blue Ocean Strategy
│  └─ Innovation horizons → McKinsey 3 Horizons
│
├─ Analyze competition
│  ├─ Current vs desired → Gap Analysis
│  ├─ Competitor positions → Strategic Group Mapping
│  └─ Customer-Company-Competitor → 3C Analysis
│
├─ Change organization
│  ├─ Simple/Fast change → Lewin (3 stages)
│  ├─ Complex/Long-term → Kotter (8 steps)
│  └─ People-focused → ADKAR
│
├─ Understand customers
│  ├─ Who they are → Customer Persona
│  ├─ Their experience → Customer Journey Map
│  ├─ Market targeting → STP (Segmentation-Targeting-Positioning)
│  └─ Marketing mix → 4Ps
│
├─ Manage risk/stakeholders
│  ├─ Risk prioritization → Risk Matrix
│  └─ Stakeholder engagement → Power-Interest Grid
│
├─ Design business model → Use `business-model` skill
│
└─ Solve problems → Use `problem-solving` skill
```

## Category Reference

| Category | Frameworks | Reference |
|----------|------------|-----------|
| Strategic Analysis | SWOT, PESTEL, Porter's 5 Forces, VRIO | [strategic-analysis.md](references/strategic-analysis.md) |
| Decision Making | Decision Matrix, Weighted Scoring, Pugh Matrix | [decision-making.md](references/decision-making.md) |
| Goal Setting | OKR, SMART Goals, Balanced Scorecard | [goal-setting.md](references/goal-setting.md) |
| Growth Strategy | Ansoff, BCG, Blue Ocean, 3 Horizons | [growth-strategy.md](references/growth-strategy.md) |
| Competitive | Gap Analysis, 3C, Strategic Groups | [competitive.md](references/competitive.md) |
| Organizational | McKinsey 7S, Change Management | [organizational.md](references/organizational.md) |
| Customer | Persona, Journey, STP, 4Ps | [customer.md](references/customer.md) |
| Risk & Stakeholder | Risk Matrix, Power-Interest Grid | [risk-stakeholder.md](references/risk-stakeholder.md) |
| Financial | ROI, NPV, Break-Even, IRR | [financial.md](references/financial.md) |

## SME Quick Picks

For small-medium enterprises, focus on these high-impact, low-complexity frameworks:

| Situation | Use This |
|-----------|----------|
| Annual planning | SWOT + OKR |
| New product/service | Lean Canvas (→ design-business-model skill) |
| Choosing between options | Decision Matrix |
| Understanding customers | Customer Persona |
| Setting team goals | OKR (3 objectives max) |
| Competitive positioning | Gap Analysis |

## Output Formats

When applying frameworks, structure outputs as:

```markdown
## [Framework Name] Analysis

**Date:** YYYY-MM-DD
**Context:** [Brief situation description]

### Findings
[Framework-specific structure]

### Key Insights
1. [Insight 1]
2. [Insight 2]
3. [Insight 3]

### Recommended Actions
- [ ] Action 1
- [ ] Action 2
- [ ] Action 3

### Next Steps
[What to do with this analysis]
```

## Related Skills

- `/design-business-model` — Business model as strategy foundation
- `/boost-intel` — Strategic thinking and decision frameworks
- `/deep-research` — Research industry trends and benchmarks
- `/problem-solving` — Solve strategic challenges systematically