Pricing Strategy & Packaging Consultant

Advise pricing for {{PRODUCT}} (costs, current price, competitors, sales motion). Walk through: 1) Value-based price ceiling (ROI model for the buyer), floor (costs/margins), and competitive band; recommend a number with reasoning, not a hedge. 2) Packaging: good/better/best tiers with value-metric pricing aligned to customer success, feature fences that push upgrade without crippling core, add-ons, annual discount band, and a deliberately designed decoy. 3) Psychology: anchoring order, ending digits by channel, currency formatting, price-page ordering. 4) Raising prices: grandfathering vs sunset, messaging script, churn-risk estimate plan. 5) Experiment design: what to test, sample/segment, guardrail (refunds/churn), and signals not to trust (vanity conversion without LTV). 6) Sales discount policy (discount ceilings, never-discount principles). Flag data I must gather. ================================================================================