LinkedIn / X Personal Brand Content System

Build a personal-brand content system for {{ME: role, niche, audience, goal}} on {{LinkedIn/X}}. Deliver: 1) Positioning: point of view (3 contrarian-ish but defensible beliefs), topics we own (4 pillars) and topics to avoid; bio rewrite (headline + about + pinned). 2) Format library: 6 reusable post templates (contrarian take + evidence, teardown, mini story lesson, list/framework, question post, win/loss postmortem) each with exact skeleton and one fully written example in my voice. 3) Hook bank: 20 opening lines/scroll-stoppers and 10 CTAs that drive replies (not "follow me"). 4) Engagement protocol: comment-first 20 min before/after posting, reply templates. 5) 10-business-day calendar with pillar/format/hook per day and repurposing map (long post → thread → comments → newsletter). Voice: specific, evidence-flavored, zero jargon and humble-bragging. ================================================================================